EXPO2020 promotion program

Development of the export activity of Freego Drink S.A. through participation in the EXPO2020 promotion program

Freego Drink S.A. implements a project entitled "Development of the export activity of Freego Drink S.A. through participation in the EXPO2020 promotion program" co-financed by the European Union from the European Regional Development Fund under sub-measure 3.3.3" Support for SMEs in the promotion of product brands - Go to Brand" of the Intelligent Development Operational Program 2014-2020. 

The aim of the project is to develop export activities of Freego Drink S.A. on the Persian Gulf countries market.

The goal will be realized through:

  • Participation in the most important foreign fairs in the industry
  • Participation in outgoing economic missions
  • Participation in the Polish-Emirati Economic Forum
  • Conducting information and promotion activities
  • Consultancy service (UAE)

 The goals will be achieved through the implementation of the following activities:

  • Gulfood Trade Fair 2022 (UAE)
  • Travel economic mission accompanying EXPO 2020 DUBAI (within which participation in the Polish-Emirati Economic Forum is planned)
  • Non-trade fair outbound economic mission (Saudi Arabia)

Furthermore, the purchase of advisory services is planned in the scope of preparation for entering the UAE non-EU prospective market and carrying out information and promotion activities, including the cost:

  • Acquisition of foreign language information and promotional materials in the form of advertising catalogs, leaflets and business cards
  • Production and broadcast of advertising spots and informational and promotional films promoting the entrepreneur's brand
  • The purchase of a promotional panel for the Brand of Polish Economy

 Planned effects of the project:

  • increase in revenues from the sale of products for export
  • signing new foreign contracts
  • increase in the company's recognition on foreign markets

 Project implementation period from 01/04/2021 to 31/12/2022

 Total project value: 220 500,00 PLN

Value of eligible expenses: 220 500,00 PLN

Co-financing of the project from the European Union: 165 375,00 PLN